Where Marketing Ends and Sales Begins

By

 

The rise of digital marketing has had a big impact on the role of sales – remember those people who converted leads into revenue? So where does online marketing end in the information age, and is sales still needed? It’s widely agreed that the best scenario is when marketing and sales work hand-in-hand, but where does one end and the other begin? Do you have a gap between your leads and sales?

Tagged under: