You would take your child for a checkup, wouldn’t you? What about your other baby, your business? Checkups aren’t just for children, and spring and fall housecleaning aren’t just for your home. These 2 marketing must-dos can improve your projections for the next 4 quarters through first-mover advantage on social media, smart targeting strategy and the willingness to get a stronger grasp of what’s really happening with your marketing team! This podcast may nudge you out of your strategic marketing comfort zone a bit, but the results are worth it!