What’s the difference between social media and social commerce? Ideally, very little! The reason social media is a successful medium for so many purposes is because it’s social – it engages people on a level that is psychologically natural. Used correctly, social commerce can easily triple your business success, whether it’s sales, leads, number of customers or customer lifetime value (LTV). Companies/brands/businesses that try to sell, sell, sell, fail miserably then try to blame social media, claiming that it doesn’t work for commerce.